SERVICES
We provide flexible advisory services to address
your near-term or strategic brand program needs.
Scope
Tenaya Group helps companies transform their brands into platforms for
creating value, and creating customers.
Through seminars, workshops and consulting we provide
concepts, models and strategies to help companies re-shape their brands
from the customer up, with a strong innovation focus.
Engagement Structure
Our engagements are designed as information-rich, challenging and collaborative
working sessions. They include presentations, discussions and exercises
leading to a new brand framework for your business.
Throughout, we emphasize the concrete steps you can take to make your brands
more effective within your market environment.
To maximize the time value of our assistance, we utilize your resources for
market information, feasibility assessments and competitive analysis.
Seminars
Our seminars provide a comprehensive overview of our key concepts, models,
frameworks and methodologies, and how they can be applied to your specific
challenges. We focus on new dimensions of brand value, and the strategic
brand innovation avenues available to you in creating a strong brand platform.
Seminar Topics
Seminars are customized to each engagement, but can include such topics as:
- Using brands to create customers
- Building brand platforms
- Brand innovation strategies
- Competing against legacy brands
- Leveraging products with new brand value
- Using customer initiative to fuel brand growth
Workshops
Our workshops help clients apply our concepts to specific brand program
initiatives or product development efforts. They include a mix of strategic,
platform, program and content elements, with a goal of defining prototype
or pilot brand programs. Workshop duration varies by project.
Independent Consulting Services
We provide independent consulting services to help companies assess the
potential brand value of new technologies, products, competitor advances,
or planned acquisitions. We also provide consulting assistance to support
existing innovation efforts in brand development or product development
programs.
