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Brands are avenues of value innovation in a creative engagement between companies and their customers. A New Path
What Brands Do
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Unzip Your Brand Let your products out. Let your customers in.
Brands are changing, dramatically. They're assuming new roles in business,
and in life. From a high level, their new path is clear. At ground level,
where changes take root, they confront twists, turns, obstacles and surprises.
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